Monthly Archives: May 2015

Augmented Reality V/S Virtual Reality

‘Virtual Reality’ (VR) and ‘Augmented Reality’ (AR) are technologies that have recently created a buzz in the field of animation. These technologies are now at the core of animation around the world. Both these technologies are hugely used to create … Continue reading

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Useful Insights on Method Acting

Method acting is a technique where actors draw feelings and experiences from their personal emotions and memories to build a character. Actor, theatre director and theorist, Constantin Stanislavski developed the concept of Method Acting. This revolutionised acting technique was further … Continue reading

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4 Key Elements to a Successful Advertising Campaign

In the world of consumerism, success of a brand largely depends on the way it is marketed among its end customer. For this purpose, brands invest a huge amount of capital in advertising campaigns. Additionally, marketing managers follow key elements … Continue reading

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Pursuing Music

In the past 50 years, the music industry in India has steadily evolved. But the music education on the other hand, is still following traditional ‘gurukul’ and ‘gharana’ concepts. Though these concepts have served the music industry well for decades, … Continue reading

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Four Most Memorable Film Movements

A ‘film movement’ means when a particular trend emerges in movies as a result of social or cultural changes. Over the years, numerous movements have influenced cinema. Here are four most memorable movements: German Expressionism:German expressionism emerged in the 1920s. … Continue reading

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6 Helpful Tips for a Budding Editor

Editing is a crucial part of the post-production process of film-making which involves the selection and merging of shots to create a finished/complete film. This craft requires skills that develop with time and experience, but six helpful tips that a … Continue reading

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A Brief History in Stop Motion Animation Technique

The art of animation has undergone some drastic changes over the years. Interestingly, there are some traditional techniques that have given a strong foundation for these changes. One such technique is the ‘Stop Motion’, which is also known as the … Continue reading

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