WWI Masterclass with Sameer Pitalwalla

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Sameer Pitalwalla, CEO & Co-Founder of India’s leading digital media company, Culture Machine, interacted with WWI students from the School of Media & Communication (SMC) at an insightful master class and introduced them to the digital world.

Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a Digital Media company whose mission is to use technology to create great digital brands that people love. By combining cutting edge technology with great content, Culture Machine currently runs some of Asia’s largest digital media brands and also licenses its core technologies to advertisers, media companies and agency partner’s world-over.

“Content is the brick and content distribution is the wall; they go hand-in-hand in the world of digital media”, said Sameer Pitalwalla while conducting the SMC master class.

Moderated by Chaitanya Chinchlikar, Vice-President, WWI, the masterclass commenced with Sameer’s journey and the establishment of Culture Machine. He shared some experiences from his eventful journey and introduced students to the digital world and content creation.

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Towards the end of the master class, he emphasised and explained the need of content in the modern era, and how it gives each brand a unique identity and helps them to identify the target audience. He gave examples of niche brands like Blush and Being Indian, which coincided well with the topic of the masterclass. While interacting with the students, he advised them on usage of content across various platforms, and how a video can get viral solely on the basis of its distinguished content.

Talking about such initiatives that let students to interact with and learn from the industry experts, Sameer said, “I had a wonderful time interacting with young media aspirants. It is always a pleasure to meet the youth, as it is a great opportunity to understand their mind-set. I hope I was able to provide insights on the industry to the students present for the session. Lastly, I would like to wish them the very best, if they wish to initiate their own venture in the future in the digital world.”

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WWI Masterclass with Nina Lekhi

 

dsc_0063Our students from the School of Media & Communication (SMC) participated in an engaging and informative session by Nina Lekhi, Founder, Baggit. The masterclass commenced with Nina sharing her success story which began at the age of 16 years.      Nina Lekhi spoke about her journey and shared some instances from her life with our students.

Nina has been an inspiring role model for many young women entrepreneurs in India, and around the globe. She shared her entrepreneurial success journey that started by making ‘thellas’ and now owns Baggit, a 100-crore company. Speaking about her recently launched book, ‘Bag It All’, Nina also explained about the flounders she went through while writing the book, and how her family and friends always motivated her to write. A strong believer of ‘beauty without cruelty’, she shed some light on the most important feature of her brand, which makes it the only ‘Vegan’ brand in the market. Concluding the commemoration, she, also advised the students to have a zest and zeal in the work they do in the future.

dsc_0043Speaking about her experience at WWI she said, “I am happy to be here and connect with a group of young and enthusiastic group of students. I believe passion & determination drives you to work harder and smarter everyday. If I can do it, I believe even they can. I see a lot of potential in the students of WWI, and I wish them luck for their future endeavours.”

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5th Veda Session with Saroj Khan

dsc00393“I never learnt Kathak and Bharatanatyam, but always danced to the music and lyrics, since my childhood until today”, confessed Saroj Khan while attending the 5th Veda session at our institute.

dsc00465Our auditorium reverberated with sounds of enthusiasm and excitement, as the National award winning choreographer Saroj Khan addressed the students as part of the institute’s 5th Veda sessions. The session began with a documentary reflecting the evolution of dance over the years and the various classical dance forms in India, followed by a special AV curated by the students on Saroj Khan’s journey in Bollywood. The screenings were followed by an engaging session with Saroj Khan, which was moderated by our Founder and Chairman Subhash Ghai.

During the session, Saroj Khan touched upon various aspects of her life – the downfalls, barriers and struggles, some precious moments in the journey, and the people who supported her, all of which contributed to her success.  She also elaborated on how dance is not only an art form, but a ‘spiritual experience’. The legendary choreographer also showed signature steps from some of her blockbuster Bollywood songs, taking students in an absolute frenzy.

It was an engaging session, as she brought in a whole lot of cheer, energy and motivation amongst the 400 students present, and also made them dance to the tunes of “Tamma Tamma”, (original song choreographed by her). The highlight of the show was when she danced to the evergreen song “Choli ke peechhe kya hai”, which received a standing ovation.

dsc00465During the session Subhash Ghai said, “It is an honour to have Saroj Khan with us today to grace the occasion. This session was organised with the aim of preserving the classical form of dance in today’s contemporary world. It is because of her, the relationship of a director and a choreographer grew in the industry.”

While talking to the students, Saroj Khan gave them a very important lesson about ‘how you should always love what you do, be loyal and honest to your work, and never forget your roots’. Talking about our institute she said, “This is like my home. The students here are amazing dancers and I enjoyed spending time with them. I wish them all the very best for their future.”

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5th Veda Session With Mika Singh

dsc08452Mika may appear as a rock star with attitude on stage, but in reality, it is hard to find such a down-to-earth man”, said Subhash Ghai after his conversation with Mika Singh during a music workshop held at our campus as part of the 5th Veda cultural hub for over 400 students of filmmaking, music and other fields of media & entertainment studies.

During his interaction with the students, Mika Singh revealed that he failed in grade 5 and never continued his formal education. But he learnt the greatest lesson from life, “No job is small or big. Keep learning from every aspect of life that interests you. And in order to be loved, you have to love others. Also, always pay respect to elders, gurus and seniors and take their blessings. It’s their blessings that help you pave a successful career.”

553a0320During his visit, he visited the School of Music and interacted with 30 music students. While interacting with the students, he picked up the guitar and started playing the ‘classical tune’ from Karz. “I always wanted to be just a music composer but eventually became a singer along with being a composer. I’ve plans to start my music studios in Delhi and invite WWI students to join my team”, he further added.

The popular singer complimented our institute for the facilities provided to media aspirants. Throwing light on his successful musical journey, he shared various anecdotes behind each blockbuster songs he delivered. He shared that he never refused even the smallest opportunities that came his way during his early days and went on climbing the ladder of success with lot of patience and respect for others.

The session was a perfect musical evening, his life’s journey infused with blockbuster songs he sung while playing the guitar. He also trained few students, helping them understand techniques he learnt as part of his journey.

Mika sang his unrecorded composition and blockbuster songs and shared his secret mantras with our students at 5th VEDA cultural hub. He thanked Subhash Ghai for giving him a chance to sing ‘Mann Mein Baji Guitar’ from Apna Sapna Money Money, a Mukta Production, which boosted his career and he feels lucky to share the stage with him.

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5th Veda Session with Piyush Mishra

dsc08108“Do or die is the only pledge an actor has to take to be a good actor”, said multi-talented Piyush Mishra, while addressing our students at the 5th Veda session.

dsc08165Piyush Mishra enthralled the students with songs written by him like ‘Husna’ while playing the harmonium. He shared harrowing stories from his childhood days. The madness that inspired him to sing, to play harmonium, to learn sitar, to go on stage and perform and so on. This was the method adopted by multi-talented Piyush Mishra, who received acclamation and accolades for his performance of a prosecutor in the film, ‘PINK’ opposite Amitabh Bachchan. Mishra also shared how he would reach a film set well before time while shooting with the legendary actor, since he had heard about how the latter is strictly punctual when it came to arriving on film sets.

The renowned actor also revealed he could have been a better star of the country if he was not suffering with his inner ego in his early days of career. He confessed he has come of that and repents the negative habits & attitude.dsc08103

The session took a poetic turn when the acclaimed actor recited a few impactful lines from a couple of his famous poems, leaving everybody in attendance enthralled.

He further added “nobody inspires anyone to act; the inspiration should come from within. I think I am blessed as a creative person, and that is how I got things right as an actor, singer, writer, poet, and a screenwriter.” The highlight of the evening was Piyush’s performance of his famous song ‘Aarambh Hai Prachand’ from the film Gulaal, for which he received a standing ovation.

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WWI Masterclass with the team of the film, Pink

Director Aniruddha Roy Chowdhury, who was at the helm of one of the most successful Hindi films of 2016, ‘Pink’, addressed our students at one of the WWI Masterclasses.  Aniruddha Roy Chowdhury provided interesting insights into the making of a film which acquired both, critical and commercial acclaim.

Speaking about the film, Aniruddha Roy Chowdhury said, “Pink was not only about philosophy, but also about consent law. We did borrow a lot of characters from our daily life. Initially, we tried to make it in a documentary format to bring out the real emotions. In retrospect, we are very happy and proud that we managed to communicate the correct message through the film.”

The session, which began with the screening of ‘Pink’, also saw the presence of Ritesh Shah, the writer of the film. Sharing his story-telling experiences with the students, Ritesh also spoke about the technicalities involved in scriptwriting, and how to effectively weave story ideas to cater to the demands of a particular script. The session ended on an interactive note with an interesting Q&A by an active audience, who were left inspired by the end of the masterclass.

Speaking about his experiences of addressing the future filmmakers of the country, Aniruddha said “I am so glad that students of WWI watched the film again today and had such unique perspectives and questions to pose post the screening. I wish them all the best, as they all prepare to become bright future filmmakers of our country.”

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5th Veda Session with Vir Das

dsc07720Renowned actor-comedian Vir Das, who has made a mark in the global stand-up comedy fraternity, conducted a hilarious yet thought-provoking session with our students, marking the beginning of the Season 5 of the 5th Veda sessions.

dsc07782To be a happy person and especially to be humorous, Vir Das urged the students to find out the stupidity in human behaviour or beliefs and laugh at oneself first. This attribute reduces the stress one is facing in life every moment. He also encouraged the students to be creative in writing by writing anything, even if it sounded stupid. He shared his journey and how facing stupid situations enabled him to become a top comedian in the present time. He advised the students, “To be a good performer, be courageous and get on stage even if you are not prepared or have the knowledge. Just participate and react with the audiences.”dsc07844

“Never perform in front of your friends, because they’ll always certify you as a good performer. Rather perform on a public platform in front of an unknown audience, that’s the only way to groom your talent”, he further said.

Commenting about our campus & the vibes, he said, “Being here at WWI is an honour and I think it is one of the best campuses I have been to. The students here are really enthusiastic and full of energy. I think WWI has taken a step forward in educating people about comedy and few years down the line, it can have its own stand-up comedy course, hopefully.”

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