We are delighted to announce a partnership with Sony LIV, Sony Pictures Networks’ (SPN) premium digital video entertainment platform via Mukta Arts’ digital venture, Connect.1. Underlining the brand’s commitment to enhance the users’ entertainment-viewing experience, Sony LIV’s association with WWI and its digital venture Connect.1, will entail showcase and promotion of short films produced by students of the institute. These films will be live on Sony LIV, under the section “Mini Talkies”, from 30 May, 2016 catering to audiences across all age groups.
Curated by Sony LIV, the short films will be of varied genres ranging from drama, thriller, action to romance and comedy, including several award winning films which have been screened at national and international film festivals. This partnership marks a new beginning for the WWI students to create outstanding and engaging content, inspiring the extended community in the media and entertainment fraternity, adding to Sony LIV’s existing diverse and growing library.
Commenting on this partnership, Uday Sodhi, EVP and Head – Digital Business, Sony LIV, said, “We are delighted to announce our partnership with Mukta Arts, which will further enhance our extensive content library and allow our users to sample the latest content developed by the upcoming talents trained at Whistling Woods International. This association opens up avenues to collaborate with Connect.1 – the digital division of Mukta Arts, to create engaging and entertaining content for our users and establish Sony LIV as the premier digital destination for top-quality entertainment.”
Subhash Ghai, Founder & Chairman, Whistling Woods International; Chairman, Mukta Arts Limited; added, “Firstly, I would like to congratulate Mukta Arts and Sony LIV for the association which will open a range of opportunities for both the brands. Over the time, Sony LIV has established itself as the go-to destination for today’s mobile-first consumer. This association will showcase the works of the students of Whistling Woods International, helping us amplify the reach and recognition of our talented students.”
Headquartered in Mumbai, Mukta Arts, is an Indian film production company known for its association with several blockbuster movie hits such as Taal, Pardes and Ram Lakhan amongst others. These successful hits from the production house of Mr. Subash Ghai have pre-defined directorial credibility for Mukta Arts in the history of Indian Cinema.
Sony LIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement to users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.
With 21 million app downloads so far, LIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, Sony LIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature.Sony LIV also rolled out a digital film entitled “Chhoti Khushi” to support a social media campaign ,“#LIVThisDiwali”, Sony LIV has undertaken many pioneering initiatives in the digital space.
Connect.1 is the digital arm of one of India’s most successful Motion Picture Studios – Mukta Arts Limited. After building their business in almost all verticals of the Film & Entertainment Industry, Mukta Arts group established Connect.1 with the aim of setting up a multi-platform digital distribution network. The platform showcases some of the best short films made by students of Whistling Woods International. Connect.1 has also undertaken several Digital/ Web-based brand related campaigns, utilizing the well trained talent that is emerging from Whistling Woods International.