Only At WWI – Sony Media Technology Center

We are starting a series to help media and film aspirants know some unique film and media related academic facilities available #OnlyAtWWI. These facilities ensure that our students get a holistic understanding of various aspects of filmmaking and media related subjects, through detailed theoretical studies and extensive hands-on training of working on advanced and latest equipment.

The first of the series, will focus on the Sony Media Technology Center (SMTC) at the institute.SMTC Launch

On 3rd March, 2011, the Sony Media Technology Center (SMTC), a centre of excellence, was inaugurated at Whistling Woods International. This is the 3rd facility in the world by Sony, preceded only by Hollywood and UK. The center was inaugurated by Sir Howard Stringer, the then Chairman, CEO & President, Sony Corporation and Subhash Ghai, Chairman, Whistling Woods International.

Through this collaboration, Sony aims to develop and enhance India’s entertainment industry by popularizing HD and 3D content creation, while giving immense learning experience and opportunity to our students.

This center boasts of being the top-of-the-line HD and 3D content creation and digital cinema projection equipment. At this center, the students also get to understand the nuances involved in HD content creation from acquisition to post-production of content. Here, students also get access to the process of entire pipeline of 3D filmmaking and methodology.

SMTC- 3D rig

7At the launch, Sir Howard Stringer said, “We are delighted to be able to share Sony’s unparalleled expertise in 3D content creation with aspiring filmmakers and industry professionals from across the vibrant Indian film and broadcasting community. The Sony Media Technology Center will provide a forum for us to offer our latest High Definition & 3D technologies, products and know-how and contribute to the further growth and development of the Indian entertainment industry.”

8Mr. Subhash Ghai added, “Right from its inception, Whistling Woods has been a place for exchange of ideas and experiences between practicing filmmakers and students. The Sony Media Technology Center is an effort in continuing the same line of thought where, the best of new technology and filmmaking tools in the fields of High Definition and 3D filmmaking are available to both the student as well as the film professional. Both are most welcome to use the facilities, attend the training workshops and courses we will run and familiarize them with the technology of the future, and thereby strengthen the film industry and further the art of film-making.”

Sign up here to know about other such facilities available #OnlyAtWWI.

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