Touching Lives – A Blood Donation Camp by WWI Students

Blood Donation Camp, organised by our students from the School of Media and Communication, brought in focus the fact that our students are not just creatively and theoretically trained, but can well take on the responsibilities of organising and managing full-fledged events.
Embarked on their objective to utilize the privilege of being thoroughly trained in managing events, which they get to learn as part of the course curriculum, our students showcased their ability and caliber in meticulous planning and strategic execution of their plans and took on the onus of organising an event that touch lives.
After conceptualising the idea, they collaborated with Kokilaben Ambani hospital and further, promoted the blood donation drive creatively, through online and offline mediums. For online mediums, they leveraged the wide reach of social media to spread awareness about the drive, coupled with hard-hitting impact of on-ground activities like, street plays and flash mobs.
This was the first-of-it’s-kind initiative in the Film City. The event saw people flocking to our campus in large numbers to donate blood, where they also shared their stories and experiences, and encouraged our students to take on more such responsibilities.
Our heartiest thanks to the authorities at the Kokilaben Ambani hospital for believing in our students’ vision and collaborating on this noble initiative. This initiative wouldn’t have been a success without generous participation of all the blood donors.
A strong supporter of ‘organ donation’ and a member of Organ India, our president, Meghna Ghai Puri, whole heartedly supported the students in this noble initiative and congratulated them for successfully organising such an event and making this event a success.
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