With a dramatic change in media practices due to social media and a proliferation of devices, platforms and applications, mainstream media is now moving towards a digital age. You can communicate quicker, listen and respond-faster with more personalization than ever before. This shift has brought in new opportunities and challenges for media outlets as well as for marketers.
So just why is digital so important?
With digital it’s easy to fall behind! It is the most rapidly growing force in the media and communication field and it is set to be the future.
While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption.
So what is the challenge ahead?
- A proliferation of digital channels, because multiple digital channels and a variety of devices will use different protocols, specifications and interfaces. That’s before considering how consumers will use it in different ways and for different purposes.
- Intensifying competition since digital channels are relatively cheap when compared to traditional media, making them within the reach of businesses of all sizes. As a result, it’s becoming a lot harder to capture consumers’ attention.
- Consumers leave behind a huge trail of data via digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within these exploding data volumes that can help you make the right decisions.
But we at Whistling Woods International help you to be ahead of the curve. Be it digital PR or Media, our MBA in Media and Entertainment students get hands on training of the entire sector. Here is how they are trained to be the best they can be: