Animation as a genre is seeing a surge in India after the success of Lightstorm’s Avatar. There is a focus on developing animated content both for television audiences and for the movies.
The animation industry in India, though a late bloomer, is considered to be one of the fastest growing sectors in the field of multimedia. According to a recent study conducted by Assocham and Deloitte, it is expected to grow at 20 per cent to reach Rs 1,154 crore by 2013 from the current `556 crore, indicating a plethora of job prospects for aspiring animators.
A junior animator (after getting on-the-job training at a leading animation studio) earns between Rs 10,000 and Rs 15,000 per month. A senior animator with three to five years of work experience earns between Rs 30,000 and Rs 40,000, while an outstanding portfolio can fetch aspirants up to Rs 50,000 a month.
“The growth of animation is because of the combination that the talent in India offers a high quality of animation and technical work, a good understanding of English and a large degree of cost-effectiveness when compared to American and European profession-als. That has led to a significant amount of animation filmmaking work being done in India. The last five to eight years have witnessed some of the best Indian animation films,” says Meghna Ghai-Puri, president, Whistling Woods International.
The Indian animation industry has a better hold on the two vital areas; animation and special effects designing. “India has a relatively better skill level and experience (in terms of on-screen minutes) in the area of visual effects than in animation. In fact, almost every Indian film has some special effect shots in it. If one were to combine the two industries, then its scope in India is significantly higher than just animation,” says Puri.
Source: India Today